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$10,000 worth of FREE publicity, how would you like that?

$10,000 worth of FREE publicity, how would you like that?

Ever wondered how to make the most of the local, Metro, and State newspapers, to get thousands of dollars worth of FREE publicity?

With our very first press release for Bill Burke, we were able to generate approximately $10,000 worth of free publicity in State and Regional papers… here’s how!


Bill burke is the Managing Director of Glass Block Technologies. Bill imports and distributes glass blocks. Glass Block Technologies have selling agents and distribute from most capital cities in Australia and New Zealand. He was so keen to get started on the Mentoring programme that he wanted to skip the ABC Business Improvement introduction!

I will never forget Bill saying “lets skip the intro and get into it, I’ve been getting your emails for 3 years now, I think I know what you do!”

So we went to work on a press release that covered the most interesting points that his target market would be interested in. From an ‘eco’ friendly, environmental perspective. We then carefully constructed the article to be as appealing to the ‘end reader’ as it would be sent to journalists across Australia.

I sent it out to our database of media outlets and within a couple of days, we had some large bites!

The ad ran in 2 large papers and both of the ads run, were nearly a full page each!…Not bad for a first up result!

Working with Bill, we identified all of his potential customers and then his ideal customers, you know the ones who buy the most profitable lines and are easy to deal with and pay on time! We created a marketing and sales strategy together and Bill went about implementing it.

We held national conference calls with his distribution network to keep them informed of what we were focusing on and what was about to go out to the public in their states from a press release point of view.

We focused on the marketing but as importantly we needed to ensure the team were aligned with the direction that the business needed to go in.

Attitude, work ethic, tasks, accuracy, adherence to systems and processes all had to be reviewed, overhauled, fine tuned and implemented…

It was also clear that some of the staff who were up until now getting a “free ride” had to go as well…

Bills business is much more stream lined, efficient and tighter now and Bill is working towards his retirement…

Free media exposure was certainly one of the many things that Bill bit the bullet on, had a go at and worked!

If you would like help in promoting your business to the local, state and potentially the national media but you don’t know where to start… We can help!

At ABC Business Improvement we have assisted builders, tradesmen, retailers, restaurants, wholesalers, manufacturers, professional service providers like accountants, lawyers, pharmacists, dentists, importers/ exporters and we can assist you too!

At ABC Business Improvement we will organise a meeting where you will;

–         Uncover the challenges you are facing

–         Define a path to overcome them

 –         Create a first step plan to move forward

 –         Gain a sense of excitement and relief, knowing where you are going

With the new financial year approaching, let’s get you set up and ready to tackle all the challenges that have been holding you back!

Be one of the first 5 to contact us this week and we will organise a ‘complementary press release writing’ strategy session today…


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